Toyota GT 86 Saves the Oppressed in New Commercial

[Autoguide.com]

Scion’s FR-S is known as the Toyota GT 86 in Europe, and in this animated commercial from the UK, an Orwellian world is portrayed where pixelated people do not get to feel alive, and the FR-S becomes their salvation.

The ad is part of the “Real Deal” campaign that is focused on this sports car’s devotion to the principle of a basic, inexpensive, sports car. The driver in the ad has to break out of this oppressive society where the GT-86 is illegal.

This commercial reminds us of a few pop culture touchstones, which it may be referencing. Rush’s Red Barchetta is a song that tells a story about a young man driving around an oppressive future in a classic, “simple”, “lightweight”, red sports car and is nearly run off the road by “safer” larger and more powerful vehicles. It is actually based on Richard S. Foster’s short-story, A Nice Morning Drive that was published in a 1973 issue of Road and Track.

For the video and rest of the story, head over to Autoguide